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cocktail pr appointed to represent Esme Jewellery

cocktail pr is delighted to announce that we have been appointed to represent Esme Jewellery creators of the stunning crystal perfume pendant.

It is a piece of Jewellery that not only looks beautiful to wear, but carries a perfume inside. The pendant opens up to reveal a tiny refillable roller ball pod that can easily be filled by spraying perfume into the funnel provided and holds approximately 0.5ml of perfume. It’s a simple idea, fun to use but most importantly convenient and ready to use whenever a touch up of perfume is needed.

The Esme Jewellery Perfume Pendant

The Esme Jewellery Perfume Pendant is available in six striking enamelled designs adorned with Swarovski crystals and is suspended on a 30 inch silver plated chain. Prices start from £19.99 and available from the online store www.esmejewellery.co.uk.

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My favourite cocktail…

cocktail pr founder, Louise LOVES a margarita – “it’s my favourite cocktail and the one I know won’t let me down.”

Louise enjoying a margarita!

According to diffordsguide cocktail 7 “The Margarita can be considered a Tequila Sour, or a Tequila Sidecar, and two variations of this classic cocktail date back to the 1930s: the Tequila Daisy and the Picador. Both, however, lack the distinctive salt rim. There are many people who claim to have invented the Margarita, which, as Spanish for ‘daisy’ and a popular woman’s name, would have been a very common name for a drink.”

cocktail pr asked Mark Pope, General Manager of 12a, Cambridge’s exclusive private members’ club for his perfect margarita recipe…

Ingredients:

* 35ml good quality 100% agave Tequila (we recommend Tapatio reposado, Corralejo reposado or El Tesoro reposado)

* 15ml Cointreau

* 25ml lime juice

* Maldon sea salt

Method:

1. Pre-prepare salt rimmed glass by running a lime wedge around the outside of a margarita glass, cocktail glass or coupette, roll the rim in a dish of sea salt and set to one side.

2. Combine ingredients in a cocktail shaker, add ice and shake HARD until the outside of the shaker is frosty.

3. Strain into your salt rimmed glass and garnish with a lime wedge.

For a ‘frozen’ margarita, strain into a crushed ice filled rocks glass and insert a straw.

Important points:

* Always use fresh lime instead of bottled juice.

* Use Maldon sea salt as opposed to table salt as it has a much nicer texture and slightly sweet element to the taste – make sure to wipe any salt out of the inside of the glass: the salt is for the lips, not for the drink.

* Be sure to use as much as ice as you can when shaking to avoid over diluting / under chilling the drink.

Remember:

As long as your method is sound, a drink is only as good as the ingredients it contains, so use a decent tequila!

Thanks Mark – we will be making it like the pros in no time!!

 

You can visit the 12a Club online at www.12aclub.com

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Love Hearts and Crosses ~ new! style opener

My favourite piece of coverage this week has to be the FAB new! magazine style opener page which features our client, Love Hearts and Crosses.

This is fashion PR product placement at its best – one piece of jewellery commanding a full editorial page.

The necklace is “bang on trend and, will add a little chirpiness to any outfit”. Get yours here.

The new! style page opener

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PR is not just about press releases

If I had a pound for every time I was asked “can you write me a press release?” I would be a very rich woman! For some reason many people out there think that press releases are essential for PR and they are the only way to get media coverage. Well, let me tell you – I seldom write press releases and still get my clients lots of lovely coverage – my job is all about the visuals and chat.

I am not saying that press releases are redundant but for some routes they are just not needed. Obviously, if you have something newsworthy to say then a press release will be needed but it MUST be newsworthy and not just an overview of your business and/or product range.

The majority of businesses that approach cocktail pr want product placement PR – their products on the editorial pages of the press. For this journalists just want to see the images – they have planned their stories and it’s just a matter of finding the right product shots to feature. So, whether they are looking for red lipsticks, metallic shoes or colour pop bags – it’s the images they want not a press release.

I have had journalists contact me and ask for peach coloured products, sheer sleeve dresses and soaps containing tea. They don’t want a press release just the image, price and stockist – though in some cases it is good to add a sentence or two in the email about the actual product. For example with the soap I added that it was handmade from natural ingredients and contained Roobis tea this was then featured in the Daily Express – result!

Take a look at the coverage below – none of this needed a press release.

product placement coverage

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