Case Study ~ Love Hearts and Crosses

Love Hearts and Crosses is an online boutique ( founded by Conny Tam that sells a wide range of contemporary, vintage, and handmade jewellery that is not available on the high street. The brand aims to provide customers with a range of quirky and cute jewellery influenced by the latest trends, as well as childhood books and films.


Love Hearts and Crosses had been looking after PR in-house and had been successful in securing several product placements in UK magazines which increased sales and web traffic. The brand was ready to go to the next level and looked to work with a PR agency with the right contacts, so a call to cocktail pr was made.

For Love Hearts and Crosses cocktail pr was one of a few companies that offered a PR package at a reasonable and affordable rate for a small business. With a strong portfolio and a black book full of contacts signing with cocktail pr was an easy decision.


To position Love Hearts and Crosses as a must have brand
To gain ‘as many product placements as possible’


cocktail pr worked closely with Conny to identify the types of magazines that would benefit and relate to the brand from product placements to competitions and reader offers.

Initially, cocktail pr spoke with consumer press fashion desks introducing the brand to journalists. Speaking frequently and updating them on new products which appealed to their readers and identifying products that would fit into story themes were key in securing quality placements.

cocktail pr built strong relationships with fashion journalists on behalf of the brand and provided images and samples in a prompt and efficient manner which resulted in being called upon time and time again.


Love Hearts and Crosses and cocktail pr have been working together for over two years and product placements have been secured in thirty fivr consumer titles (multiple times) including magazines, newspapers, supplements and online e-zines.

Consumer titles

Bliss, Celebs on Sunday, Chat, Cosmopolitan, DYou, Essentials, fabulous, Girl Talk, Glamour, Grazia, Heat, Inside Soap, Instyle, LOOK, Love it!, Mizz, more!, My Weekly, new, now, OK! Extra, Perfect Wedding, Reveal, Scottish Woman, Shout, Star, Sunday Times Style, Stylist, Sugar, That’s Life,Top of the Pops, Wedding Ideas, Your Cat.


Daily Mail, Daily Mirror.

 Online,,, redonline, sky showbiz.



After just one month of working with cocktail pr, Love Hearts and Crosses sales increased by 70%. Awareness of the brand has been increased in both the consumer and trade sectors. LOOK magazine, the UK’s biggest fashion weekly called Love Hearts and Crosses ‘a new cool jewellery brand’. A successful placement in the Sunday Times Style Supplement led to Loves Hearts and Crosses being approached by one of the top UK online fashion retailers enquiring about stocking the brand.


“Working with cocktail pr is one of the best decisions I’ve made for Love Hearts and Crosses. It’s fabulous to be working with Louise as she really understands our brand and the needs. Over the past two years my brand has been featured over 100 times in various consumer titles. I would definitely recommend cocktail pr without any hesitation as Louise has achieved phenomenal results for my brand in such a competitive sector.” Conny Tam, Love Hearts and Crosses founder


Similar Posts:

This entry was posted in About cocktail pr, fashion pr and tagged , , , , . Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>